The Make in India initiative is a flagship program launched by the Government of India on September 25, 2014, with the objective of facilitating investment, fostering innovation, building best-in-class manufacturing infrastructure, making it easy to do business, and enhancing skill development. The initiative aims to create a conducive environment for investment, modern and efficient infrastructure, open new sectors for foreign investment, and forge a partnership between the government and industry through a positive mindset. After ten years, the initiative continues to drive India towards becoming a global manufacturing hub. It focuses on boosting key manufacturing sectors of the economy, ranging from advanced technology to traditional industries, offering immense opportunities for businesses worldwide.

German companies have responded enthusiastically to Make in India, recognizing the synergy between Germany’s engineering expertise, sustainable development models, and technological innovation, and India’s rapidly improving infrastructure, entrepreneurial spirit, availability of skilled talent, business ecosystem, and dynamic markets. However, Germany’s renowned Mittelstand (family-owned, small to mid-sized enterprises), which form the backbone of its economy and are often global leaders in their niches, often require support and assistance to avail themselves of the benefits of the investment opportunities that India’s business ecosystem and vast market offer.

To increase familiarity with India’s evolving investment climate and provide hand-holding support to German Mittelstand companies entering India, in 2015, the Embassy of India in Berlin introduced a targeted initiative: Make in India Mittelstand! (MIIM). Now in its ninth successful year, this market-entry support program is uniquely designed to facilitate investments by German Mittelstand and family-owned enterprises in India. MIIM provides end-to-end assistance, ranging from market insights and regulatory guidance to hands-on support for navigating India’s dynamic business landscape.

Implemented in collaboration with Central Government Ministries, State governments, and institutional partners, MIIM offers a comprehensive framework for the German Mittelstand to successfully establish themselves and grow in India. By creating tailored solutions and fostering long-term engagement, the program underscores India’s commitment to building robust international partnerships and sustaining its trajectory as a global manufacturing and innovation powerhouse.

Join the MIIM program and be a part of India’s remarkable growth story!

MIIM is a unique integrated platform for market entry services that combines services rendered by government, not-for-profit and private entities. It is truly a one-stop source for companies requiring market entry support services with the additional benefits of special workshops, networking, information exchange etc.

MIIM programme offers a wide range of business support services under a single platform. Services include strategy consulting, M&A, operational market entry support, tax & legal support, financial services, project financing, location services, technology collaboration, facilitation of approvals from central & state agencies and access to government agencies.

MIIM Programme has a built-in network of MIIM Programme Partners to support the participating companies with their services. Best-in-class partners have been selected after extensive due diligence.

MIIM is another milestone in ‘Ease of Doing Business‘ in India. MIIM will make the market entry of Mittelstand companies a smooth process. It is geared to address the divergent requirements of manufacturing, technology and service sector companies. Market entry of selected companies shall be closely supervised to ensure success.

The programme support will be for German Mittelstand companies that are at an advanced stage of Market Entry with a clear intent for localisation. However, companies that are still at an early stage of market entry but possess medium to long-term potential for localisation and manufacturing in India shall also be considered for support. Technology companies interested in partnering with Indian companies/institutions for technology tie-ups will also be supported under the programme.

MIIM programme is implemented and monitored by the Indian Embassy in Berlin with the support of Department for Promotion of Industry and Internal Trade (DPIIT) and Ministry of External Affairs, Government of India.

MIIM Project Team From Embassy of India,Berlin:

Dr. Dinesh Antil, First Secretary (ITOU and Economic & Commerce) and Deputy Head of MIIM Project Team

Mr. Soumya Ranjan Rout, Second Secretary (Economic)

Mr. Pawan Saharan, Attäche (Commerce)

Mr Sreekumar N. Veetil, Marketing Officer

Mr Manish Chauhan, Marketing Executive

MIIM Steering Committee

Headed by H.E. Mr. Ajit Gupte, Ambassador of India to Germany, comprising of representatives of partner ministries and institutions shall monitor the programme and review the progress.